About Just Baking

Just Baking is a modern kitchen textiles brand created to celebrate the small, everyday moments that bring joy in the kitchen.

Moments like baking at home, taking your time, and being present — without rushing or overcomplicating things.

Founded in the UK, Just Baking designs thoughtfully made kitchen textiles that quietly fit into your life, rather than take attention away from it. Our collections focus on simplicity, natural colours, and a calm, considered aesthetic, making them easy to live with in any kitchen.

A name with meaning

The name Just Baking is personal.
It comes from the founder’s name, Justas, combined with baking — a simple way to connect who we are with what we create.

The name reflects both the personal nature of the brand and its purpose: design-led kitchen textiles for everyday baking.

Designed to feel familiar

Our goal is to create pieces that feel new, yet familiar — as though they’ve always belonged in your kitchen.

Each apron, oven mitt, and other items are designed to feel timeless, so they can be used comfortably and enjoyed for years to come.

Our approach

We design small, curated collections of kitchen textiles, allowing us to focus on quality, detail, and intention rather than mass production.

Natural tones form the foundation of the brand, creating a calm and versatile base. While simplicity sits at the heart of Just Baking, brighter colours may appear in certain collections where they feel appropriate and purposeful.

Thoughtfully made for everyday baking

Just Baking is about slowing down and enjoying the process — whether that’s baking from scratch or simply spending time in the kitchen.

We believe the most meaningful moments are often the simplest ones, and our kitchen textiles are designed to support those moments, quietly and beautifully.